Oct 17 2008
So, What About Campaign Billboards?
Another common political campaign media method is the use of billboards.
Like my earlier post on yard signs, I am not wild about their effectiveness. In fact, I think of them as just really large yard signs.
But for state and local campaigns that have a little extra cash, at least here in my home state of South Dakota in the Sioux Falls area, they are de rigor.
Some candidates want to put their entire resume on them. I certainly think this is not effective. Others stick with a simpler approach–candidate photo, logo, name, and maybe a short slogan.
Commuters typically only have a few seconds to catch the image and the name. A wordy billboard can’t be read in a glimpse.
So, if I were your campaign manager or consultant, I’d probably counsel you to forgo the billboards unless you can get a good deal on a high traffic area. And if you do it, KISS–keep is simple sweetie!
One Response to “So, What About Campaign Billboards?”
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I think, and this is just my opinion, that for the uninformed voter it at least creates name recognition. A moron is likely to vote for the person who’s name they have “heard” or seen most often. If they can put a face to the name, it helps them “identify and relate” to the candidate.
But yeah, they’re pretty stupid