Oct 18 2008
What Do I Like? Campaign Post Cards
Ok, I’ve dissed billboards and yard signs as campaign tools. So, what do I like?
Post cards.
As I’ve learned at various campaign schools, even if the recipient hates getting junk mail, they will typically look at the front and back of a post card before throwing it away. Some even take the time to carefully read it.
So, whether the recipient spends 5-10 seconds or a minute with the card, you’ve gotten at least a small part of their undivided attention.
Further, post cards (and other mailings) can be targeted. Frequent voters? New voters? Democrats? Republicans? Independents?
Here is an example of a candidate I’m helping this fall, Clara Hart, who’s running for the state senate in South Dakota.
I didn’t design the card but I think it is colorful, eye-catching, yet has some good content. I want to get this card in the hands of every voter I can in District 10.
What do you think?
2 Responses to “What Do I Like? Campaign Post Cards”
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A couple of thoughts:
- The front doesn’t do a whole lot for me. If I were to redesign the front, I’d split the front into quarters. On the bottom two quadrants, I’d put some sort of family photo. Top-left, I’d have my campaign logo with Clara HART - State Senate (think yard sign). Top-Right, I’d go with “Vote your Hart”.
Back
- The first two points are far too vague. I’m a big fan of a three point plan: Alternative Energy, Healthcare, Education.
- Beneath those put a short sentence explaining whatever it is you want to do.
- I would get her cell number off of the card. You don’t want her dealing with the calls at work.
All in all, I’d say it is ok.
I’ve recieved one mailer so far that has gone on my fridge. The candidate sent out a partial sample ballot showing all the constitutional amendments and initiated measures with the attorny general’s description.
Normally, I throw away any political junk mail the day (or minute) I recieve it. But that one will be up there a while so I can get more familiar with the issues. The candidate’s name and picture are at the top, so one can’t help but notice her name every time you look at it.
To me anyway, that’s a pretty effective mail campaign.