Political High

Ok, I’ve dissed billboards and yard signs as campaign tools.  So, what do I like?

Post cards.

As I’ve learned at various campaign schools, even if the recipient hates getting junk mail, they will typically look at the front and back of a post card before throwing it away.  Some even take the time to carefully read it.

So, whether the recipient spends 5-10 seconds or a minute with the card, you’ve gotten at least a small part of their undivided attention.

Further, post cards (and other mailings) can be targeted.  Frequent voters?  New voters?  Democrats? Republicans? Independents?

Here is an example of a candidate I’m helping this fall, Clara Hart, who’s running for the state senate in South Dakota.

I didn’t design the card but I think it is colorful, eye-catching, yet has some good content.  I want to get this card in the hands of every voter I can in District 10.

What do you think?

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