Political High

Technology is a beautiful thing.  It gives us email, text messaging, websites, and RSS feeds.

These are all tools that political folks have tapped to try and reach voters.

But this same technology can be used as a shield against campaigns.

Number one on the list?  Caller ID.  If I don’t know the phone number or see that it’s from a campaign, I don’t answer.

Number two on the list?  Cell phones.  You young people are smart enough not to have landlines unlike us old fogies.  And cell phone numbers aren’t in the directory.  So politicians and campaigns can’t call you like they can those of us who stupidly still have landlines.

So, what’s a candidate to do?

Go old school.  Go door to door.

Yes, it’s like the old Fuller Brush Man Days.  But in most places, people still answer their doors.  And while a few will shut the door in your face when they see your campaign button, most will politely give you at least a minute or two.

This is Golden Time.

I’ll have a later post on what to say when you’re at the door.  But just the fact that you have an opportunity to press the flesh, meet the voter (and more importantly, they you) is memorable.

Our society often hides behind the anonymity of technology.  Meeting the voter at the door helps to forge that all important human connection.

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