Political High

Teaching and discussing the art and science of getting elected

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Oct 26 2008

The Candidate’s Three Jobs

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Ideally, the political candidate has “only” three jobs:

  1. Call and talk to people to raise money.
  2. Call and talk to people (or be on TV or radio) asking them to for vote for them.
  3. Win.

Most political candidates in my experience are Type As–they are control freaks.  They are usually ambitious and successful people and keeping their eye on the ball has brought them success.

But in a campaign, there is simply too much to do.  There are graphics to design and order, creating mailings, cutting turf, and a myriad of big and little activities.

Hopefully, the smart candidate–you–will delegate as much as you can.  About 50 percent of your campaign time should be spent trying to feed the campaign coffers by making calls, visiting contributors, and going to campaign fundraising events.  The other half should be spent meeting as many people as you can–in person, on radio or TV, or via the telephone.

Most campaign volunteers want to be useful.  And if you have the money or can find an ambitious political science major, have a campaign manager to take care of everything else.

Campaigns boil down to money and votes.  If you get those, you achieve #3–Victory!

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