Oct 18 2008
What Do I Like? Campaign Post Cards
Ok, I’ve dissed billboards and yard signs as campaign tools. So, what do I like?
Post cards.
As I’ve learned at various campaign schools, even if the recipient hates getting junk mail, they will typically look at the front and back of a post card before throwing it away. Some even take the time to carefully read it.
So, whether the recipient spends 5-10 seconds or a minute with the card, you’ve gotten at least a small part of their undivided attention.
Further, post cards (and other mailings) can be targeted. Frequent voters? New voters? Democrats? Republicans? Independents?
Here is an example of a candidate I’m helping this fall, Clara Hart, who’s running for the state senate in South Dakota.
I didn’t design the card but I think it is colorful, eye-catching, yet has some good content. I want to get this card in the hands of every voter I can in District 10.
What do you think?
